"A miscellaneous collection of things" is the definition of the word olio, and it was a fitting description for this service.
After the 42 team spent days brainstorming brand names and doodling logos, I came up with the winning concept for this project. I tooled letters of the logo anchor point by anchor point to give it a personal, unique feel.
Illustrations were key in defining the look for this project.
I worked with other creatives at 42 to create an energetic color palette and an endearing illustration style that could be carried across platforms and media.
The UX of the product was also inspired by the accessible, friendly energy of the brand.