Created, tested and launched a new homepage concept for KPCC. Worked with the newsroom to define new editorial guidelines to help determine what content belongs on the homepage.

The new format gives visitors three options to get their Southern California news: browse through a curated, single stream of the days's top stories (and get a reward of discovering a LA hidden gem at the bottom of the page); glance at a real-time "Latest Headlines" section; or hear what's on air right now by listening to the station's live stream. 


design, asset production, visual and editorial strategy, user testing, ongoing iterative process, creating content for "SoCal, What's Good?" section